Marimekko Unikko 60th Anniversary

Unikko (poppy in Finnish) is one of the most iconic and recognizable motifs of the Finnish brand Marimekko. This vibrant floral pattern was created in 1964 by Finnish designer Maija Isola. Unikko has since become an international icon of print design.

Marimekko founder Armi Ratia initially believed that it was not possible to faithfully capture the true essence of real flowers in print, which is why floral prints had previously been excluded from Marimekko collections. So, Maija Isola took this as a challenge by designing Unikko to be an abstraction of a flower rather than a photorealistic rendering.

Unikko's bold and distinctive design has quickly become a symbol of Finnish fashion and design. Its popularity grew rapidly thanks to its fresh and modern style: the choice to create such a vibrant and distinctive floral motif was in stark contrast to the more sober and geometric designs that were popular at the time.

Today, Unikko is still widely appreciated and recognized around the world. Its versatility has been demonstrated through application on a wide range of products, from fashion to household items. Over the years, Marimekko has continued to reinterpret the Unikko motif in various collections, demonstrating its enduring relevance and timelessness in the world of design.

Marimekko Unikko's 60th anniversary is a significant time to celebrate its history, its lasting impact and its role in shaping the visual identity of the Marimekko brand. We too have expanded our Marimekko selection by including items from the limited edition collection! Discover all the Marimekko items available! 

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